With an unmatched ability to help organizations develop creative strategies to win support for controversial projects, Ron Gossling built from scratch many of the step-by-step communication models utilized by CCA.
Mr. Gossling developed the issue-oriented culture possessed by the company’s consultants, and established CCA’s insistence on straightforward, no-spin strategies when dealing with the tough issues. He formed The Communication Counsel of America, Inc. in 1975, and led the evolution of the firm from its roots in electric utilities to broadly diversified issue areas including pharmaceuticals, nuclear power, national labs, government agencies, civil/regulatory law, oil, hazardous waste management, demilitarization, and manufacturing.
Mr. Gossling earned his reputation by always being ready to step into the trenches and become part of the client’s team. This enabled him to listen to their problems and develop specific solutions that fit their unique needs, environment, and reputational challenges. And he built CCA’s reputation on the philosophy that continues to guide all of the firm’s actions and advice to its clients: Tell the truth, even if it hurts; be helpful under fire; and stand your ground where it matters.
By encouraging clients to do the right thing and be transparent at all times, he is credited with changing the way people think about tough issues, how they communicate under fire, and how they incorporate ethical considerations into their decision-making process. His “teach a person to fish” approach continues to distinguish clients from their peers by giving them the tools they need to both address current challenges and be prepared for future challenges.
Before CCA, Mr. Gossling held issue-driven communication management positions with Southern California Edison Co. and Reddy Communications Consulting. He holds a bachelor’s degree in Economics with a minor in Chemistry from Brigham Young University.
As President and CEO of CCA, Nancie Poppema leads an elite team of communication experts that prepare and guide organizations to address high-risk controversy and pursue high-stakes opportunities.
In addition to leading the CCA team, Ms. Poppema is the firm’s chief strategist. In this capacity, she uses her deep knowledge of issues and her industry-specific expertise to effectively prepare executives and technical leaders for high-risk, high-stakes situations, including congressional investigations, media interviews, public meetings, contract “orals,” FDA drug approvals, and all types of civil litigation. She regularly works with corporate and institutional clients in crisis management situations, as well as providing long-term strategic guidance and communication-based leadership coaching.
Ms. Poppema is passionate about lifting clients to a higher plane by turning their approach from stonewalling and damage control to “doing the right thing” in tough times. She gives leaders the power to keep their destiny in their own hands using a simple philosophy: Tell the truth, even if it hurts; be helpful under fire; and stand your ground where it matters. This passion and philosophical approach make a permanent impact on her clients’ continued success in high-risk, high-stakes situations.
Ms. Poppema has worked with some of the world’s largest and most successful multi-national corporations, as well as key U.S. government agencies. She specializes in high-stakes, highly technical industries that face demanding government regulations and approval processes, complex scientific data, formidable legal issues, and potentially devastating credibility or reputation pitfalls. She has an extensive knowledge of pharmaceuticals, energy, oil and gas, pipelines, chemicals, defense, and nuclear power, and is continually extending this expertise into new industries that face similarly daunting challenges.
Prior to joining CCA in 1986, Ms. Poppema worked for 14 years as an executive speech coach, speechwriter, and issues specialist for technology-oriented firms. She holds a bachelor’s degree in Rhetorical Strategy and Debate from Ball State University, and a master’s degree in Oral Communication from Arizona State University.
Lorna Greenlee became an integral part of the CCA team in April 1990, and has spent more than 25 years building and managing the financial and operational aspects of the company. She guides staff development by identifying needed skills, delegating tasks, and motivating project staff to provide outstanding client service.
As the heart of CCA’s operations, Ms. Greenlee keeps the organization running smoothly, and has implemented numerous process improvements at the firm. She has also compiled an impressive track record of high-integrity relationships and appreciative clients, thanks to a strong instinct for clients’ needs and the ability to continually “think ahead” for them.
Ms. Greenlee has the ability to move quickly into problem-solving mode whenever challenges or concerns arise, using her whatever-it-takes approach – along with an extensive background in administration, project management, and finance – to proactively identify and help solve clients’ needs.
Ms. Greenlee’s day-to-day work with clients also includes scheduling, project management, coordinating consulting and communication lab arrangements, and overseeing contractual and financial issues.
Dit Talley combined his experience in corporate America with his work in the government sector to create Corporate and Government Consulting, Inc., a DC-based management and consulting firm.
Mr. Talley teaches at Johns Hopkins University in the Division of Public Safety Leadership, and coordinates their Master of Science Intelligence Analysis Programs. This classroom experience makes him a perfect fit for CCA’s highly participative learning process.
When preparing for a high-stakes situation, clients tap into Mr. Talley’s facilitative strength to build positive team presentation messages and strategy. He brings broad and formidable expertise in customized team building, facilitation of organizational problem solving, and development of interpersonal communication skills. He has also published many articles and training manuals for use in diverse settings.
Mr. Talley holds a bachelor’s degree in Political Science and three master’s degrees with an emphasis in Social Ethics.
Larry Crittenden’s professional communication career includes everything from daily-deadline news coverage to analysis of complex public policy issues and management of a non-profit organization.
Mr. Crittenden has served as the primary spokesperson for a water-power utility and a sprawling county government, managed programs for a leading utility regulatory studies institute, advised a legislative caucus on energy and environmental issues, and directed the Detroit Regional Chapter of the US Green Building Council. He also directed state and federal government relations for the Michigan Association of Broadcasters.
This diverse experience gives him a working knowledge of all facets of an issue – including media, corporate, academic, and political – which he uses to create extremely well-rounded approaches to clients’ challenges in areas including witness development, crisis readiness, stakeholder communication skills, and FDA advisory committee preparation.
Mr. Crittenden’s laid-back demeanor and disarming nature belie his ability to ask the challenging questions that uncover a client’s true vulnerabilities. These “Pandora’s box” questions are essential to finding and addressing these weaknesses in private, before they become part of the public discussion.
Mr. Crittenden holds a bachelor’s degree in Mass Communications from Northern Arizona University.
Jennifer Ruys is a communication strategist and coach with experience as a television news journalist, Corporate Communication Director for the Trans-Alaska Pipeline, and National External Affairs Director for BP America.
Ms. Ruys uses this deep base of issues-driven experience to prepare CCA clients for Congressional hearings, court cases, and other high-stakes situations. Among her diverse assignments for CCA, Ms. Ruys served as a communication strategist for a Sarbanes-Oxley case, a witness-development coach for a $5 billion electric utility case, and as an “orals” coach for a multi-billion-dollar military intelligence contract. She has also prepared several pharmaceutical teams for critical FDA advisory committee meetings.
Ms. Ruys has an innate ability to understand how events and actions will play out in the real world, and is able to think quickly and offer valuable guidance in times of crisis. She digs for the truth of an issue and helps clients use transparency to climb out of the swamp with their credibility and long-term reputation intact.
Ms. Ruys holds a bachelor’s degree in Journalism from Seattle University.
Bill Gardner has decades of experience coaching executives, improving team functioning, strengthening organizations, and creatively addressing problems and issues.
Mr. Gardner is a perfect fit for the “Discovery Learning” approach used in all CCA labs. His ability to grasp the issues and to question technical personnel as well as top executives and government leaders makes him a valued asset on any CCA assignment.
Mr. Gardner’s experience as a consultant and coach covers a broad range of private, public, government, and not-for-profit organizations. He has worked in banking, higher education, industrial gas and chemicals, electric utilities, and at a high-tech semiconductor company. His professional peers honored him with an “Excellence in Teaching Faculty Award” at the University of Southern Mississippi, and he was designated a “Trainer of the Year” by the American Society for Training and Development.
Mr. Gardner holds a bachelor’s degree in Finance and Economics from Mississippi State University, and a master’s degree from the University of Southern Mississippi.
Liz Thompson has an extensive background as a communication consultant to corporations and law firms, where she has added strategic value by developing and clarifying messages in complex, high-stakes, adversarial communication environments.
Ms. Thompson has evaluated witness credibility and counseled CEOs, scientists, medical professionals, and others at every organizational level on communication strategy and demeanor. Prior to joining CCA, she worked primarily with the pharmaceutical, healthcare, and IT patent industries, helping clients to prepare witnesses for depositions and trials in more than 30 state and federal courts.
Ms. Thompson’s unique background and data-analysis capabilities – combined with CCA’s proven process and approach – make her a perfect match for the firm’s clients. CEOs and other key personnel appreciate her approachable-yet-firm coaching style, which enables her to quickly uncover the key truths that help clients discover and claim their own high ground.
Ms. Thompson has a bachelor’s degree in Psychology and completed her doctoral coursework in Communication at the University of Kansas.
Bill Bosta is a seasoned regulatory-policies veteran, with experience that includes developing regulatory strategies for several companies during a period of significant change in the energy industry.
An accomplished witness at the state and federal level, Mr. Bosta has testified on a host of regulatory policy issues, communicating to regulatory bodies in a manner that exemplifies the CCA approach. His direct regulatory experience, coupled with excellent communication skills, allows him to understand complex issues and to prepare clients for any challenge that surfaces during litigation.
Mr. Bosta has also participated in CCA’s witness communication program himself, and has effectively utilized the techniques under cross-examination. This unique perspective enables him to clearly convey the benefits of the CCA approach to clients, and to guide them through its use from their point of view.
Mr. Bosta holds a bachelor’s degree in Economics from Virginia Tech and a master’s degree in Industrial Management from Lynchburg College.
Sandy Duhé began her career as a financial analyst in the oil, gas, and chemical industries before transitioning into public affairs management positions responsible for crisis and risk communication, government and regulatory affairs, and stakeholder interactions.
Dr. Duhé’s work as a spokesperson, strategist, and trusted advisor in both field and corporate environments spans three multinational corporations. Never one to rest on her laurels, she is an accomplished professor and author in corporate communication and public affairs best known for her ability to apply data analytics and business acumen to communication strategy.
Dr. Duhé’s extensive experience and broad educational background, combined with her approachable, helpful style, enables her to grasp the big picture, prioritize stakeholders, and anticipate what challenges could be lurking around the corner for clients. Her approach to teaching and consulting align well with CCA’s philosophy of telling the truth, putting the point upfront, and preserving credibility.
Dr. Duhé holds a bachelor’s degree in business administration, master’s degrees in communication and applied economics, an MBA, and a Ph.D. in political economy.
Stacy Norwood joined CCA in 2016 and uses her multi-tasking skills in the administrative management of CCA engagements. In her multi-faceted role, Stacy performs a variety of administrative functions related to daily operations, such as preparing CCA communication lab materials and coordinating logistical requirements. In addition, she coordinates travel schedules for our consultant team. Ms. Norwood uses her experience with cross-functional teams to provide excellent support to other staff members and CCA consultants.
Prior to joining CCA, Stacy held positions with Nortel Networks and GTE Communications Corporation. She holds a degree in Business Administration from Texas Christian University.
With decades of experience, CCA’s consultants are an elite team of communication experts, each with extensive knowledge and practical skills in their area of specialization. These experts, who we deploy around the world in highly focused teams to address specific client needs, are supported by CCA’s proprietary, time-tested approach to client discovery and issue management.